Developer Revenues from App Store Exceeded $70 billion, Says Apple

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Apple today announced that global developer revenues from App Store have exceeded $70 billion since its launch in 2008. The company added that the App Store “has seen significant growth over the past 12 months, with overall downloads up 70 percent”.

Gaming and Entertainment are the top-grossing app categories on App Store. Apart from the breakout hits like Pokémon GO and Super Mario Run, other standout apps also acquire users attention, like CancerAid, SPACE by THIX, Vanido, Ace Tennis, Havenly and Zones for Training with Exercise Intensity. Lifestyle apps and Health and Fitness have experienced over 70 percent growth in the past year. The Photo and Video category is also among the fastest-growing at nearly 90 percent growth.

App Store users can discover and experience new, creative apps and games every day.

“People everywhere love apps and our customers are downloading them in record numbers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

As the subscription business model now is available across all 25 app categories, the App Store’s active paid subscriptions are up 58 percent year over year. To help developers achieve maximized success, Apple is committed to providing necessary tools and resources for developers, and meanwhile it keeps improving user experience on App Store to ensure meeting users’ expectation for the whole ecosystem in aspects of quality and security. For the past year the company pushed out a series of new features and made some new attempts that have received positive response.

Last June Apple announced to renovate its review policy on App Store. The review time for new app and update submissions to the App Store has been greatly shortened, from the 7-10 days in the past to less than two days. About 50% of new apps can be reviewed and approved within 24 hours. The shortened approval time allows developers to roll out bugs and new features faster and deal with user feedback better.

Starting from last year, Apple cleaned up its iOS App Store by removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated. This act is said to make it easier for customers to find great apps that fit their needs.

Earlier this year the Cupertino company introduced a new API for app ratings and reviews on its iOS and Mac App Store. Developers can directly respond to user reviews and ask users to review the apps without being directed to the App Store.

App Store was launched on July 10, 2008, with 500 third-party apps. After almost 9 years, it has become the home to over 2.2 million titles and is growing day by day.

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